We serve companies at the board and senior management level on engagements including:
Product Strategy
  • Develop product positioning language
  • Build branding platform
  • Develop optimal pricing metrics and levels
  • Profitable market segmentation


    • Sales support
  • Sales tools
  • Key account programs
  • Quantified ROI cases
  • Sales FAQs
  • Pricing calculator
  • Lead generation programs


    • Business planning
  • Market sizing
  • Revenue forecasting
  • Market segmentation
  • Competetive analysis
  • Channels analysis
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    Channels analysis
  • Channel evaluations
  • Channel entry prioritization
  • Named partner prioritization
    • Website launch
  • Develop use-based architecture
  • Develop messaging and content
  • Identify and market key messages


    • Content & collateral development
  • Messaging
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  • Datasheets
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  • White papers
  • Press releases
  • Logo and PPT. Treatment


    • Investor relations
  • IR presentations
  • Identification of key shareholder value propositions


    • Analyst and press relations
  • Press releases
  • Analyst and press presentation
  • Analyst and press strategy
  • Interview coashing and preparation